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Sales management : concepts and cases

by Dalrymple Douglas J.

Synopsis

Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.

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Book Information

Copyright year 2001
ISBN-13 9780471388807
ISBN-10 0471388807
Class Copyright
Publisher John Wiley
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 602
Shelf No. MR434