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Cases in e - commerce

by Rayport Jeffrey F.

Synopsis

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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Book Information

Copyright year 2002
ISBN-13 9780072500950
ISBN-10 0072500956
Class Copyright
Publisher McGraw - Hill / Irwin marketspaceU
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 631
Shelf No. MP397