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Media impact : an introduction to mass media

by Biagi Shirley.

Synopsis

Providing a thorough overview of each major medium, this book's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.

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Book Information

Copyright year 2001
ISBN-13 9780534575106
ISBN-10 0534575102
Class Copyright
Publisher Wadsworth Pub
Subject SOCIAL SCIENCE
File Size 0 MB
Number of Pages 425
Shelf No. MM808