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Consumer Behavior

Building Marketing Strategy

by Del I. Hawkins; David L. Mothersbaugh

Synopsis

Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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Book Information

Copyright year 2013
ISBN-13 9780073530048
ISBN-10 0073530042
Class Copyright
Publisher McGraw-Hill School Education Group
Subject Business & Economics
File Size 0 MB
Number of Pages 832
Shelf No. KR054