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International Marketing

by Michael R. Czinkota; Ilkka A. Ronkainen

Synopsis

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

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Book Information

Copyright year 2013
ISBN-13 9781133627517
ISBN-10 113362751X
Class Copyright
Publisher Cengage South-Western
Subject Business & Economics
File Size 0 MB
Number of Pages 720
Shelf No. KQ785