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Marketing

Marketing Titles from Burrow Ser.

by James L. Burrow

Synopsis

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicato

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Book Information

Copyright year 2009
ISBN-13 9780538446648
ISBN-10 0538446641
Class Copyright
Publisher Cengage South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 720
Shelf No. KM215