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Consumer Behavior

Buying Having and Being

by Michael R. Solomon

Synopsis

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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Book Information

Copyright year 2013
ISBN-13 9780132671842
ISBN-10 0132671840
Class Copyright
Publisher Pearson Education Inc.
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 640
Shelf No. KM029