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Public Relations

Strategies and Tactics

by Dennis L. Wilcox; Glen T. Cameron

Synopsis

Updated in a 10thedition,Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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Book Information

Copyright year 2012
ISBN-13 9780205770885
ISBN-10 0205770886
Class Copyright
Publisher Allyn & Bacon Incorporated
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 624
Shelf No. KJ597