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Consumer Behavior

Buying Having and Being

by Michael R. Solomon

Synopsis

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Available format(s):

Classic Audio

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Book Information

Copyright year 2010
ISBN-13 9780136015963
ISBN-10 0136015964
Class Copyright
Publisher Prentice Hall Higher Education
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 720
Length of Recording 55
Shelf No. JT083