Event marketing how to successfully promote events festivals conventions and expositions

Name: Event marketing how to successfully promote events festivals conventions and expositions
Author: Hoyle Leonard H.
ISBN: 9780471401797

Wiley event management series

by Hoyle Leonard H.

Synopsis

Authored by a well-known figure in the field.

Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
Individual chapters address the differences involved in marketing different types of events.
Examines future trends and key issues such as how to reach new event attendees.
Includes appendices with sample forms, contracts, and more.

Available format(s):

Classic Audio

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Book Information

Copyright year	2002
ISBN-13	9780471401797
ISBN-10	047140179X
Class	Copyright
Publisher	John Wiley & Sons
Subject	BUSINESS & ECONOMICS
File Size	0 MB
Number of Pages	233
Shelf No.	JC658