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Nonprofit marketing marketing management for charitable and nongovernmental organizations

by Wymer Walter W.

Synopsis

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.   

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Book Information

Copyright year 2006
ISBN-13 9781412909235
ISBN-10 1412909236
Class Copyright
Publisher SAGE Publications
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 363
Length of Recording 22
Shelf No. HR555