Image for Harvard business essentials marketer's toolkit : the 10 strategies you need to succeed.

Harvard business essentials marketer's toolkit : the 10 strategies you need to succeed.

Harvard business essentials series.

by Luecke Richard.

Synopsis

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2006
ISBN-13 9781591397625
ISBN-10 1591397626
Class Copyright
Publisher Harvard Business School Press
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 239
Length of Recording 7
Shelf No. HP147