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Marketing an introduction

by Armstrong Gary.

Synopsis

How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

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Book Information

Copyright year 2005
ISBN-13 9780131424104
ISBN-10 0131424106
Class Copyright
Publisher Pearson/Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 690
Length of Recording 58
Shelf No. HJ373
Lexile 1250L