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E-commerce basics

Basics series

by McLaren Bruce J.

Synopsis

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. The book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

Available format(s):

Classic Audio

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Book Information

Copyright year 2003
ISBN-13 9780619059422
ISBN-10 0619059427
Class Copyright
Publisher Thomson/Course Technology
Subject
File Size 0 MB
Number of Pages 355
Length of Recording 13
Shelf No. HH144