Business-to-business market research

Name: Business-to-business market research
Author: Block Martin P.
ISBN: 9780324222302

by Block Martin P.

Synopsis

Marketing research is vital - especially investment in the right kind of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses.

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Classic Audio

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Book Information

Copyright year	2005
ISBN-13	9780324222302
ISBN-10	0324222300
Class	Copyright
Publisher	Thomson
Subject	BUSINESS & ECONOMICS
File Size	0 MB
Number of Pages	283
Shelf No.	HG675