Creating powerful brands in consumer service and industrial markets

Name: Creating powerful brands in consumer service and industrial markets
Author: De Chernatony L. (Leslie)
ISBN: 9780750659802

by De Chernatony L. (Leslie)

Synopsis

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

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Book Information

Copyright year	2003
ISBN-13	9780750659802
ISBN-10	0750659807
Class	Copyright
Publisher	Elsevier/Butterworth-Heinemann
Subject	BUSINESS & ECONOMICS;REFERENCE
File Size	0 MB
Number of Pages	485
Shelf No.	HC682