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Consumer economics issues and behaviors

by Goldsmith Elizabeth B.

Synopsis

This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft.For those in customer service, marketing, and sales, and anyone interested in consumer science.

Available format(s):

Classic Audio

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Book Information

Copyright year 2005
ISBN-13 9780130989741
ISBN-10 0130989746
Class Copyright
Publisher Pearson/Prentice Hall
Subject BUSINESS & ECONOMICS;REFERENCE
File Size 0 MB
Number of Pages 471
Length of Recording 10
Shelf No. HB681