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Essentials of marketing

by Lamb Charles

Synopsis

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.

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Book Information

Copyright year 2005
ISBN-13 9780324282924
ISBN-10 0324282923
Class Copyright
Publisher Thomson/South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 591
Shelf No. GY794