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Marketing to the affluent

by Stanley Thomas J.

Synopsis

Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls & mailer leads." -Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent." -Seth Poppel, Vice President, Director of Corporate Planning, Chase Manhattan Bank, N.A.

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Book Information

Copyright year 1988
ISBN-13 9781556231056
ISBN-10 1556231059
Class Copyright
Publisher Irwin Professional Publishing
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 324
Shelf No. GX878