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Advertising and promotion an integrated marketing communications perspective

McGraw-Hill/Irwin series in marketing

by Belch George E. (George Eugene)

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Book Information

Copyright year 2004
ISBN-13 9780072536768
ISBN-10 0072536764
Class Copyright
Publisher McGraw-Hill/Irwin
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 836
Shelf No. GX815