Marketing mistakes and successes

Synopsis

This casebook presents a series of scenarios that lets the reader learn from some of the early 21st-century's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes and successes - many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights and marketing wisdom.