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Marketing

The Irwin/McGraw-Hill series in marketing

by Kerin Roger A.

Synopsis

'Marketing' features up-to-date examples that students are likely to recognise from their own experiences in the marketplace, plus classic examples that they can easily relate to text concepts and marketing decisions.

Available format(s):

Classic Audio

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Book Information

Copyright year 2003
ISBN-13 9780072410754
ISBN-10 0072410752
Class Copyright
Publisher McGraw-Hill/Irwin
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 741
Shelf No. GW586