International business

Synopsis

This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part organization covers an overview of international business, national business environments, international trade and investment, the international financial system, international strategy and market analysis, and international business management. For anyone who wants to understand the people, culture, geography, and politics of international business.