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The Marketing plan

by Cohen William A.

Synopsis

This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.

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Book Information

Copyright year 2001
ISBN-13 9780471384120
ISBN-10 0471384127
Class Copyright
Publisher Wiley
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 401
Shelf No. GN942