Strategic management and business policy : entering 21st century global society

Synopsis

Comprehensive and fully updated, this book provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger help readers develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Provides a wealth of real corporate cases--on companies such as Vermont Teddy Bear, Apple Computer, and the Walt Disney Company--to help readers apply knowledge to real-world situations; includes 24 new or revised cases. Integrates international issues throughout to provide an essential understanding of global economics and its impact on business activities in any location. Helps readers apply concepts, skills, and techniques to real-world corporate problems. Explains key theories underlying strategic management. Forecasts what the corporate world will be like in the year 2010. Ideal for executives and managers looking for a reference on strategic management.