At Learning Ally, our mission is powered by our community. We see the incredible dedication of parents, the passion of our volunteers, the commitment of educators, and the resilience of students every single day. We know that behind every success story is a powerful personal “Why.”
This October, in honor of Dyslexia Awareness Month, we want to hear from you. We’re launching the “My Why with Learning Ally” campaign, and we’re inviting you to share the personal story that drives your connection to our mission. Whether you’re a volunteer, a parent, an educator, or a student, your voice is an inspiration to us all.
Ready to share your story? Participating is simple!

How to Create and Share Your “Why” Video
It only takes a minute to share a story that could change a life. Here’s how you can join the campaign:
- Record: Create a short, 30-60 second video on your phone. Please film in portrait (vertical) mode!
- Tell Us Your “Why”: Share why you’re involved with Learning Ally. Remember to mention how our work supports struggling readers, including those with dyslexia.
- Post: Share your video on your personal social media account (Facebook, Instagram, LinkedIn, or X).
- Tag Us: Use our official campaign hashtag #MyWhyWithLearningAlly and be sure to tag our account so we can see your post!
Share Your Story and You Could Win!
To celebrate your stories, we’re giving away a $25 Amazon gift card to one video creator each week throughout October! The winners will be selected based on the authenticity and emotional impact of their story. The more videos you share, the more chances you have to win!
Ready to join us? We can’t wait to hear your story.
Contest Rules
Eligibility: The contest is open to individuals with a story about their “Why” for Learning Ally, residing in the fifty (50) United States and the District of Columbia. The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.
Sponsor and Administrator: Learning Ally, Inc., 20 Roszel Road, Princeton, NJ 08540.
Timing: The Contest begins on October 6, 2025, at midnight Eastern Time (“ET”) and ends on October 31st, 2025, at 11:59 p.m. ET (the “Contest End Date”).
How to Enter: By participating on Learning Ally’s social media platforms (Facebook, Instagram, LinkedIn, X), contestants will enter as follows: create a 30-60 second video sharing your “My Why for Learning Ally”; post the video to your personal social media account; tag @LearningAlly (or the correct handle for each platform); and use hashtag #MyWhyWithLearningAlly.
Awards: The Administrator makes decisions regarding the administration and operation of the Contest and the selection of the potential winners. These decisions are final and binding in all matters related to the Contest. Winners will be determined each week. The winners will be determined by the Administrator who will select the video that best meets the stated criteria: authenticity, emotional impact, clarity, and overall brand representation. The weekly winner will be announced on the following Monday morning.
Publicity: Except where prohibited, participation in The Contest constitutes the winner’s consent to Sponsor’s and its agents’ use of the winner’s name, hometown, and state for promotional purposes in any media worldwide without further payment or consideration.
Prizes: Four lucky winners will each receive a $25 Amazon gift card. One winner will be drawn each week for four consecutive weeks. Prizes are non-transferable, and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value for any reason. The winner is responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number and quality of entries received during the Contest Period.
Prize Claim: The winner will be notified via direct message following the winner announcement on Monday. After receipt of the direct message, the winner must confirm their acceptance of the prize and provide an email address for prize delivery. The prize may be forfeited if Learning Ally does not receive a response within two business days, as stated in the notification. Prizes will be sent within 7 days of the Winner’s confirmation.
Release: By entering the Contest, each entrant agrees to be bound by these Official Rules and by all applicable laws and decisions of Sponsor, which shall be binding and final, to forever waive any rights to claim ambiguity with respect to these Official Rules and to forever and irrevocably to release, defend, indemnify and hold harmless Contest Entrees, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/ promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees, and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, and from any liability (including, but not limited to, liability for defamation, libel, slander, invasion of privacy, infringement of publicity or any intellectual property rights, any property loss, damage, personal injury, bodily injury, death, expense, accident, delay, inconvenience, or irregularity, and any indirect, incidental, consequential, special, punitive, or exemplary damages of any kind, even if the Released Parties have been advised of the possibility of such loss or damages), costs and expenses (including, without limitation, reasonable outside attorneys’ fees) that may arise in connection with: (a) the Contest, including but not limited to any Contest related activity or element thereof, and the entrant’s entry, participation or inability to participate in the Contest, (b) typographical errors in these Official Rules or any Contest promotional materials, (c) acceptance, attendance at, participation in, travel related to, possession, receipt, delivery of, defects in, use, misuse, or inability to use a prize (or any component thereof), (d) any change in the prizing (or any components thereof) due to unavailability, business or creative considerations, or due to reasons beyond Sponsor’s control, (e) any interruptions in or postponement, cancellation, or modification of the Contest, (f) human error, (g) incorrect or inaccurate transcription, receipt or transmission of any part of the entry, (h) any technical malfunctions or unavailability of the Contest Site or any computer system, computer online system, computer timing and/or dating mechanism, computer equipment, or Internet service provider utilized by any of the Contest Entities or by an entrant, (i) interruption or inability to access the Contest, the Contest Site, or any other Contest-related web pages or any online service via the Internet due to hardware or software compatibility problems, (j) any damage to entrant’s (or any third person’s) computer and/or its contents related to or resulting from any part of the Contest, (k) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (l) any late, lost, stolen, mutilated, misdirected, illegible, delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged entries,(m) any wrongful, negligent, or unauthorized act or omission on the part of any of the Contest Entities, or any of their agents or employees, (n) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof). The prize winner hereby acknowledges that the Contest Entities have neither made nor are in any manner responsible or liable for any express or implied warranty, representation, or guarantee, express or implied, in fact or law, relative to the prize or any component thereof.
General Conditions: Sponsor reserves the right to cancel, suspend, and/or modify the Contest, or any part of it, if any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
Limitations of Liability: The Released Parties are not responsible for (1) any incorrect or inaccurate information, whether caused by entrants, printing errors, or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of entries; (5) late, lost, undeliverable, damaged, or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, the entrant’s sole remedy is another entry in the Contest, if it is possible. If the Contest, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. If production, technical, seeding, programming, or any other reasons cause more than the stated number of prizes as outlined in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
Disputes: Except where prohibited, entrant agrees that: (1) all disputes, claims, and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for New Jersey or the appropriate New Jersey State Court; (2) all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out of-pocket expenses, and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest shall be governed by and construed by the laws of the State of New Jersey without giving effect to any choice of law or conflict of law rules (whether of the State of New Jersey or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New Jersey.
Entrants’ Personal Information: Information collected from entrants is subject to the Sponsor’s Privacy Policy https://www.learningally.org/privacy/. © 2025 Learning Ally, Inc. All rights reserved.