<p style="MARGIN: 0px"><b><i>Helps readers understand and appreciate behavior analysis</i></b></p> <p style="MARGIN: 0px"> </p> <p style="MARGIN: 0px">Since the first edition of <i>Principles of Behavior,</i> the authors have sought to address the unique needs of students. This title has been written so that students of all levels will benefit from a solid introduction to the principles of behavior. The authors have laid the ground work for behavior analysis through an exploration of experimental, applied, and theoretical concepts. Case studies and everyday examples help readers apply principles of behavior to real life.</p> <p style="MARGIN: 0px"> </p> <p style="MARGIN: 0px">MySearchLab is a part of the Malott/Trojan program. Research and writing tools, including access to academic journals, help students explore behavioral analysis in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.</p> <p style="MARGIN: 0px"> </p> This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.