NOTE: You are purchasing a standalone product; MySocLab does not come packaged with this content. If you would like to purchase <i>both</i> the physical text and MySocLab, search for ISBN-10: 013412703X / ISBN-13: 9780134127033. That package includes ISBN-10: 0133792242 / ISBN-13: 9780133792249 and ISBN-10: 0133878104 / ISBN-13: 9780133878103.MySocLab should only be purchased when required by an instructor.<i>For courses in Introductory Sociology</i><b>Inspire each student's sociological imagination</b>Authored collaboratively by members of the NYU Sociology Department, <i>The Sociology Project 2.0</i> draws on the collective wisdom of expert faculty to reveal how individuals are shaped by the contexts in which they live and act. Organized around the big questions in every subfield of the discipline, <i>The Sociology Project 2.0</i> shows how sociologists analyze our world, and sets students off on their own journeys of sociological inquiry. At its core, <i>The Sociology Project 2.0</i> seeks to inspire each student's sociological imagination, and instill in each reader a new determination to question the world around us.<b>Also available with MySocLab</b>MySocLab for the Introductory Sociology course extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they've learned. And the Writing Space helps educators develop and assess concept mastery and critical thinking through writing, quickly and easily. Please note: this version of MySocLab does not include an eText.<i>The Sociology Project 2.0</i> is also available via <b>REVEL</b>™, an immersive learning experience designed for the way today's students read, think, and learn. <a title="" href="http://www.pearsonhighered.com/revel" target="_blank">Learn more</a>.