<p style="MARGIN: 0px">Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.</p> <p style="MARGIN: 0px">Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.</p> <p style="MARGIN: 0px">For marketing professionals who place special emphasis to creativity and imagination in marketing management.</p>