A Third of a century ago, E. F. Schumacher rang out a timely warning against the idolatry of giantism with his book Small Is Beautiful. Few books before or since have spoken so profoundly to urgent economic and social considerations. Humanity was lurching blindly in the wrong direction, argued Schumacher. Its obsessive pursuit of wealth would not, as so many believed, ultimately lead to Utopia but more probably to catastrophe.