In this essential guide to how we now `consume', George Ritzer provides original and probing insights into the new forms and settings of consumer culture. Ranging from hyper-real Disney worlds to the local shopping mall, these studies of the new `cathedrals of consumption' will be compelling to anyone interested in the cultural and economic importance of consumption in our society. <p>George Ritzer has established himself as the foremost observer of consumer culture. This is the most important book he has written since his classic work <b>The McDonaldization of Society.</b></p>