Image for Marketing strategy

Marketing strategy

by Ferrell O. C.

Synopsis

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2002
ISBN-13 9780030321030
ISBN-10 0030321034
Class Copyright
Publisher Harcourt College Publishers
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 495
Shelf No. MP538