Book cover for Marketing
Description
MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicato
Publisher Cengage
ISBN10 0538446641
ISBN13 9780538446648
Number of Pages 720
File Size DL-604MB
Shelf Number KM215
Grade Range
Ages 18 - 99
Format Audio Plus Download, EPub Download