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Strategic Communication in Business and the Professions

MyCommunicationKit Series

by Dan O'Hair; Gustav W. Friedrich; Lynda Dee Dixon


Strategic Communicationdiscusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication.Strategic Communicationprepares readers for the business world of today.

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Book Information

Copyright year 2011
ISBN-13 9780205693115
ISBN-10 0205693113
Class Copyright
Publisher Pearson Education
File Size 0 MB
Number of Pages 456
Length of Recording 31
Shelf No. KC540