Image for Principles of marketing

Principles of marketing

by Palmer G. Dean (Glenn Dean)

Synopsis

This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 1991
ISBN-13 9780538604376
ISBN-10 0538604379
Class Copyright
Publisher South-Western Pub. Co.
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 404
Length of Recording 19
Shelf No. HZ752
Grade Range 9 - 12