Credibility how leaders gain and lose it why people demand it

Synopsis

"Leadership is personal. Ita's not about the corporation, the community, or the country. Ita's about you. If people dona't believe in the messenger, they wona't believe the message. If people dona't believe in you, they wona't believe in what you say. And if ita's about you, then ita's about your beliefs, your values, your principles."- from Credibility In this best-selling book, Kouzes and Posner (authors of The Leadership Challenge), explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leadera's capacity for developing and sustaining credibility. Kouzes and Posner show how leaders can encourage greater initiative, risk-taking, and productivity by demonstrating trust in employees and resolving conflicts on the basis of principles, not positions.