The Tipping Point : How Little Things Can Make A Big Difference

by Malcolm Gladwell


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Book Information

Copyright year 2002
ISBN-13 9780316346627
ISBN-10 0316346624
Class Copyright
Publisher Little Brown and Co.
Subject Philosophy;Psychology
File Size 0 MB
Number of Pages 306
Shelf No. HC599
Ages 20-99
Lexile 1160L
Curriculums Standards Aligned And Primary Source Documents Trademarks