This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction, <i>Designing Effective Instruction</i>: <ul> <li>Maintains an appropriate balance between theory and applications.</li> <li>Presents an eclectic and highly flexible model that can be adapted for use in a variety of settings and situations.</li> <li>Gives chapter-opening Getting Started scenarios and questions focus the reader's attention on key points.</li> <li>Provides numerous examples based on the authors' experiences in business, higher education, and K-12 education</li> <li>Emphasizes the practical application of the instructional design process.</li> <li>Contains a sample plan at the end of each primary design chapter.</li> <li>Supplies Expert's Edge sections that present real-world insights from practicing instructional designers.</li> </ul>