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Mastering global markets strategies for today's trade globalists /

by Czinkota Michael R.

Synopsis

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.

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Book Information

Copyright year 2004
ISBN-13 9780538726658
ISBN-10 0538726652
Class Copyright
Publisher Thomson/South-Western
Subject BUSINESS & ECONOMICS;POLITICAL SCIENCE
File Size 0 MB
Number of Pages 369
Shelf No. GT755