The future of business

By Gitman Lawrence J.

THE FUTURE OF BUSINESS, 5th Edition provides a personal roadmap for understanding and navigating the future of business. Emphasizing ‚"You Are the Future of Business, ‚" this edition will teach you to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality. Other important business issues such as entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-commerce are emphasized in this new edition.