The future of business

By Gitman Lawrence J.

A textbook for the introductory business course at the college level covering the business environment, business ownership, business management, marketing management, technology and information, and finance. Throughout, the reader is addressed in a personal fashion and examples are chosen to relate to the experiences of young college students. Peppered throughout with frenetic, Gen-X photography and graphics. Annotation c. Book News, Inc., Portland, OR (booknews.com)