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International Business

Competing in the Global Marketplace

by Charles W. L. Hill

Synopsis

Market-defining since it was first introduced,International Business8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s:International Businessis known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

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Book Information

Copyright year 2011
ISBN-13 9780078137198
ISBN-10 0078137195
Class Copyright
Publisher McGraw-Hill Higher Education
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 752
Length of Recording 56
Shelf No. KD362