The Day-Glo brothers the true story of Bob and Joe Switzer's bright ideas and brand-new colors

Synopsis

Brothers Joe and Bob Switzer were quite different. Bob was a hard worker and planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving. When an accident left Bob recovering in the dark basement, the brothers began experimenting with ultraviolet light and flourescent paints. Togther they stumbled on a formula for colors that glows with an extra-special intensity-Day-Glo colors.