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Essentials of Services Marketing

by Christopher H. Lovelock; Jochen Wirtz; Patricia Chew

Synopsis

Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

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Book Information

Copyright year 2009
ISBN-13 9789810679958
ISBN-10 9810679955
Class Copyright
Publisher Prentice Hall PTR
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 600
Length of Recording 38
Shelf No. JT753