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Marketing strategy

by Ferrell O. C.

Synopsis

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.

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Book Information

Copyright year 2005
ISBN-13 9780324201406
ISBN-10 0324201400
Class Copyright
Publisher Thomson South-Western
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 628
Shelf No. HA156