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Internet marketing intelligence research tools techniques and resources /

McGraw-Hill/Irwin series in marketing

by Forrest Edward.

Synopsis

Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today.This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.

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Book Information

Copyright year 2003
ISBN-13 9780072821116
ISBN-10 0072821116
Class Copyright
Publisher McGraw-Hill/Irwin
Subject BUSINESS & ECONOMICS;COMPUTERS
File Size 0 MB
Number of Pages 231
Shelf No. GS241